When I was a junior executive at Disney I pitched my boss Jeff Katzenberg the idea this way: “ Bambi in Africa”. Hello Charlie and welcome to my blog! Is it true that you invented the Lion King? How have you managed to have the idea for such a masterpiece? This is why I am so excited that I have been able to have a short interview with him, asking him more information about his book and his vision of the XR revolution (even if he hates the term “XR”… :D) Charlie Fink during the presentation of his book at SXSW (Image by Charlie Fink) This gives him a deeper look on the revolution that we are living now, the one that will bring the PCs on our faces and will blend our real senses with the virtual ones. He has worked in the past with big companies like AOL and Disney and has lived in first person a lot of technological revolutions like the advent of personal PCs, mainstream internet and smartphones. And I’m sure that, exactly as the previous book, the special sauce of Convergence will be the great experience that Charlie has in the field. Convergence features great contributions from prestigious people of the immersive field like Robert Scoble, Kathy Hackl, Tony Parisi, Rob Crasco just to name a few. I’ve not been able to read the book yet (I’m preparing for the VEC!), but I can expect from it the same high quality of its predecessor. The San Francisco based company now has 95 full-time employees and an additional 85 part-time simulation specialists.Charlie is also a book author and after the success of his previous book Metaverse, now he’s launching his new book, “Convergence”, that is all about the present and the future of augmented reality. ![]() Mursion has raised more than $35 million, with investments from Leeds Illuminate, Juvo Ventures, Figure 8 Investments, Zoma Capital, New Markets Venture Fund, and the New School Venture Fund. At Teachscape, Mark served as an advisor to the Bill and Melinda Gates Foundation’s Measures of Effective Teaching Project. Mark previously co-founded Teachscape, serving as chairman and CEO for 12 years. Prior to launching Mursion, Atkinson served as a visiting scholar at the Graduate School of Education at Stanford University and an executive in residence at the New Schools Venture Fund. In 2015, he partnered with serial entrepreneur Atkinson. Over his six years there, his research yielded patents and helped secure funding for the program and, ultimately, for the new company. It was there he began to study VR and robotics, later going on to become a research assistant professor at the Institute for Simulation. Mursion is based on research done by co-founder Arjun Nagendran when he was post-doctoral researcher at the University of Central Florida in Orlando. Often clients work with Mursion specialists to prepare a program that they can deploy at scale on their own. provided by the company itself, which licenses the full front and back end for internal use. More often than not, Mursion’s AI assisted sim specialists are internal to the client, e.g. There are many scenarios that are common to many businesses, for example the problems facing classroom teachers. ![]() I use my acting tools to be the employee or the customer.” Although there is no script, French and the other sim specialists do interview the subjects in advance to learn about their jobs and the kind of interpersonal challenges they face. Simulation specialists are not psychologists, nor are they trained human resources professionals. In the new way, you’re acting with a game controller in your hand.” When they show up with costumes asking for sides, they’re performing in the old way. “We want to make it the learner’s show,” she told me. Now, she hires and trains all the new sim specialists. She is a conservatory trained member of Actor’s Equity Association who performs at theme parks, in theaters, film and television who’s been working with Mursion from its beginning as a research project. I was introduced to Sarah French, an actor based in Central Florida, who heartily agreed with the proposition. I have said many times in this column that VR is going to be an important source of employment for actors all over the world. project at the University of Central Florida. Sarah French, a performing artist, has been working with Mursion since they started as a research.
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